What we are about to say is not a theory meant to bore you. On contrary, the corporative identity is a good working strategy for a large organization, as well as for a small company.

However, corporate identity still refers only to creation of logo, company forms and cards. That's why we would like to bring a bit of professionalism on that matter, and to show you how WE understand the creation of company identity.

! Change in company logo is NOT a change of company identity. Corporate design includes logo, cards etc. and they are only an instrument for creation of corporative identity.

Corporate identity (CI) is a way of thinking, social and working behavior of the company. It is based on company culture and its philosophy about business.

It answers questions such as: who are we? What do we want? Where is corporative spirit hidden? How much do we cost? What are we capable of? Who are we in the eyes of our clients and subordinates?

Corporate identity aims at creating competitive advantage, distinguishing from competitors through creation of company philosophy, unified image inside the company (for all employees) as well as outside (clients, suppliers, investors) the so called outside environment.

+ CI is long term financial investment in company, market and people . The concept of corporative identity is both strategy and aim of advertising and marketing.

+ CI is instrument for improving company image and increasing the motivation of the employees

+ CI is an important tool for managing company in times of crisis or recession .

Every company or organization has its own identity, realized or not. It is better for company to manage it, instead vice versa.

 

WHAT WE CAN DO FOR YOU?

• We will help you DEFINE the real corporate identity and expected one. How?

Analyzing:

* Inside environment – using anonymous questionnaire distributed among managers and employees (what are their expectations, points of view, principles and values). “What the company looks like in their eyes”

* Outside environment – clients, analysis of company image, what they think are the advantages and disadvantages of the company, or ‘What the company looks like in their eyes'

• We will help you define your GOALS. What is the aim of the new corporate identity:

For example: better identification of co-workers with the company: WE feeling, creation of clear identity, change of image, creation of new one, creation of employees attitude towards the company and etc.

• Successful CHANGE of CI through: corporate design - corporate communication- corporate behavior

We will synchronize the corporate design, communications and behavior and only then we can talk of successful corporative identity.

 

WHY?

The role of CORPORATE DESIGN

Corporate identity shapes all visual communications. The whole idea is that company philosophy should be optically recognizable inside the company, and outside with the help of design. The goal is a complete, rich in content appearance before employees, clients, suppliers and investors.

•  the logo, type, color and raster

•  company accents: cards, company forms, envelopes

They are the “face” of the company, the one that create the first impression.

•  booklets and company profile

•  company clothing

•  print materials, visual illustrations : company principles, attitude towards clients, company identity

•  architectural design, office size, furniture

 All of them help for fast and certain recognition of the company.

 

The role of CORPORATE COMMUNICATIONS

With the help of communications, company image is managed. All means of communications are needed to introduce a company and its services:

•  advertising

•  PR

•  sells promotion

•  outside communication (clients, partners), verbal communication, mail, offers

 

The role of CORPORATE BEHAVIOR described also as “company style”. It refers to behavior and relations of employees with clients, suppliers and colleagues. How they react to problems, serving clients and etc.

Corporate identity leads to greater unity in the organization, stronger “We feeling” and satisfied co-workers. Satisfied employees are the precondition for pleased clients, who are the vital factor of the economic success of the company.